LED business market to pick up?

The LED market began to pick up from the first quarter this year, and the overall demand has increased. The company's orders for all aspects of the industry chain are very saturated, showing that the LED penetration rate of commercial lighting has risen rapidly. It is expected that the industry growth rate will reach 15% this year. In the aspect of product quality, channel construction, etc., the competitiveness of enterprises is tested, and the opening of the market makes LED companies happy and happy.

Less-than-expected development Samsung's related personnel such as Samsung's dismantling LED and other new promotion teams said that the new business promotion team has played a pivotal role in promoting the five major new strategic ventures. The new business was incorporated into Samsung's corporate divisions, such as Samsung Electronics and Samsung SDI, and it officially entered the stage of business development. Therefore, it decided to disband the promotion team on July 1.

It is reported that Samsung Group recently dissolved the new business promotion team under the future strategic room, and on July 1st all team members resume their original positions.

However, it was rumored that Jin Shunze, who had led the new business promotion team, left the company because of the rumors of the former director of the future strategy room. Samsung's previously ambitious new business development was not as expected, resulting in the final dissolution of the new business promotion team.

LED market picks up Philips Lighting accelerates China's layout With the LED market picking up, industry competition has begun to intensify. As an "other domestic market," China's position on the global strategic map of Philips is increasing. It is understood that China has become the world's largest market for home lighting in Philips' other business segment. By the end of last year, this business has increased by 60% year-on-year, of which LED sales have tripled. Philips' first-quarter financial report showed that sales of LED lighting products and solutions increased by 38% year-on-year, accounting for 23% of the Lighting Division's total sales.

Customer-centric, “end-to-end” customer value chain from market research, design and development, procurement and manufacturing to marketing; Accelerate the strategic transformation from lighting product component manufacturers to integrated lighting solution providers to create closer The business model of the local market, to meet the needs of various market segments, has become an important marketing strategy for Philips lighting.