Since the end of last year, VR has become a popular vocabulary, not only the giant company's money-saving layout, but also many startup companies have invested in it. Statistics show that in the first quarter of 2016, the total financing scale of the VR industry reached 816 million yuan, and a total of 18 startup companies were financing. In fact, the VR industry is still very fragile, and the swarming enterprises basically do not have mature business models and profit models, and can only rely on financing for blood supply. Profit-seeking capital is unlikely to continue to transfuse blood when it does not see the prospect of profit. The so-called cold winter is just around the corner. There are only five new startups in the second quarter of this year. Many VR companies that have lost their support for capital and cannot achieve self-hematopoiesis are naturally not good.
The biggest pain point of VR popularization is that the content resources are too poor. If you buy a VR glasses or helmet, you can only watch a few videos or play simple games. It is naturally difficult to expand the market. The main reason for the lack of content is not talent, not IP and creation, but is subject to excessive costs. This is why foreign VR content is dominated by adult content and games. In China, adult content is unlikely to be approved and content is scarcer.
Three VR products that are recognized for their superior performance (expensive)
Excessive cost and a small user base make the risk of investment content production high, which in turn restricts the enthusiasm of content production and falls into a vicious circle. The shortcomings of domestic VR content production may still need to wait until cheaper hardware and simpler applications come out before they can be truly resolved.
The maturity of the VR industry still has to wait for a long time. Under the cold winter of capital, domestic VR companies, especially those that locate low-end products, will be inevitably inevitably experienced a large number of layoffs or bankruptcies. However, if we can formulate a realistic strategy based on our own situation, adhere to the survival of the first, develop core competitiveness, or have the opportunity to usher in a new market dawn.
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Shanghai Janetec Electric Co., Ltd. , https://www.janetecelectric.com