British designer Allison Crank has created a virtual reality shopping center that allows users to shop for wildlife in the neon glow of wildlife.
Virtual Reality Shopping Center
In order to enter the virtual reality theater shopping center created by Kranker, consumers need to use an Oculus Rift head display, which also makes consumers have one more choice when they abandon the physical store shopping. At present, online shopping is becoming the norm in people's lives. Many shopping centers and retail stores are also facing the danger of closing down.
Virtual Reality Shopping Center
"The next generation of shops or shopping malls will no longer have physical forms but virtual ones, when virtual reality or augmented reality will replace real shops or shopping centers," said Frank.
After putting on the head display, the user can use the gamepad to wander around the virtual shopping center, meet with the virtual characters, and at the same time, see the animals walking around and the neon sign floating everywhere.
Kranker designed the mall as a stage, and the virtual store transformed into a “land of experience†where customers would become actors and interact with their surroundings.
“This experience I designed allows you to see the virtual world in the form of VR drama: a narrative that gives this fantasy life and allows you to see how the real theater works,†said Frank.
“You play the role of Miss Smith, buy a chair in a real theater, from the moment she comes in, to her interaction with the designer (that is, an Irish giraffe in the scene), and when she finally leaves, She added. "I want to immerse the audience in the virtual stage and in the performance." Kranck believes that the development of new technologies, such as Magic Leap and Microsoft's Hololens, will bring a "revolution" to the store and design.
Virtual Reality Shopping Center
“It will resurrect the consumer values ​​of the era before the department store emerged, allowing you to go back to the clothing company to customize clothing,†she said. "These clothes allow consumers to be more active in their creation and have a gradually immersive experience."
Krank believes that designers will no longer blindly cater to the tastes of consumers. Instead, they will peddle their knowledge, experience and taste to them as leaders. This will also promote the development of innovation. When Dezeen interviewed Andy Miller of the 3D production company Inition, he said that the virtual world will soon be indistinguishable from the real world.
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