According to Reuters, BMW will conduct driverless car testing in Munich, Germany next year, in order to catch up with the development of Uber and other companies in the field of taxis.
BMW executives said on Friday that the company had about 40 unmanned cars in the center of Munich, and the test project would be extended to other cities.
Klaus Buettner, BMW's vice president of driverless driving, said: "Every car has a trained test driver behind the steering wheel."
Uber's rapid development has prompted BMW to consider how to use driverless car technology to accelerate its entry into the pay-per-use commuting market, which is the popular taxi market.
Software and technology companies such as Lyft, Juno, and Uber have shaken the business model of traditional car sales for cars. These companies offer consumers another option to travel by car through a smartphone-based taxi service.
At the moment, traditional car companies are also expanding their own taxi programs and investing in unmanned technology.
Tony Douglas, head of BMW's mobile services strategy, said: "The taxi software still needs to be done manually. If you save the driver, you will have a license to print money."
Douglas said that BMW has made significant progress in the field of car sharing. The company launched the car sharing service ReachNow in Seattle in April this year.
Douglas said: "We attracted 14,000 registrations in four days, and there are many competitors in this field, such as Zipcar, Uber, Lyft and Car2go."
Douglas pointed out that some people pay to cultivate consumer spending habits, while BMW wins through cool products. Douglas said: "We will not be the biggest, but we can be the coolest."
BMW plans not only to leverage its expertise in manufacturing high-end cars, but also to demonstrate its ability to create, own and manage high-end fleets.
BMW CEO Harald Krueger said: “Uber and Lyft are not running their own fleets. Having your own fleet means you can provide services that Lyft cannot provide, such as only for specific groups of people. Car sharing service."
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