Guzhen lighting industry to take the new line to implement brand strategy

In recent years, Guzhen has thoroughly implemented the strategic plan for the construction of a cultural city by the municipal party committee and municipal government. With the advantages of the lighting industry and the green industry, it strives to develop industrial culture and creative culture. At the symposium on the city’s propaganda and cultural work held recently, the town proposed that the next step is to continue to improve the work plans for the establishment of lighting and cultural museums, lighting and cultural brands, and development of tourism with special characteristics, so as to promote cultural, economic, cultural, and social integration. , continue to promote the economic transformation and upgrading.

At the provincial party committee’s plenary session not long ago, Secretary Wang Yang pointed out when he talked about lighting in Guzhen Township, Zhongshan: “You can create a place to specialize in lighting design and craft design. If you later, the lighting design of the whole world is in us, we It is to do culture, not to do technical products.” The Sixth Plenum of the 12th CPC Central Committee also proposed to speed up cultural construction to promote industrial transformation and upgrading, these are the development direction of ancient towns to develop lighting industry culture and creative culture to promote economic transformation and upgrading.

Create town lighting brand

Culture is a brand, and the industry can also develop into a cultural brand. The town proposes to fully implement the brand strategy, and further promote "China's Lighting Capital", "Guzhen Lighting", "China (Guzhen) International Lighting Fair", and Ancient Town. The establishment of “Four Brands” such as famous brand names of lighting companies, through the establishment of an industrial technology innovation platform and quality supervision platform, resolutely using technology innovation as a support to improve the quality of lighting products, strengthening the brand foundation with technology and quality, and promoting lighting industry clusters To the high concentration, high-tech, high value-added transformation, to promote the ancient town lighting industry from the "Imitation of the ancient town" to the "town manufacturing" and then to "the ancient town to create" change, so that people think of the ancient town when it comes to lighting, as mentioned on the watch Think of Switzerland, the "Guzhen Lighting" to build a world-class industrial culture brand.

Prepare to build lighting culture museum

In order to pass on the history of lights and the culture of lights, the ancient town is planning to build the ancient town lighting culture museum. According to the plan, the Guzhen Lighting and Culture Museum will be located within the Century Light King. However, due to the fact that the current generation of lighthouses has not yet been built, a 700-square-meter “Guzhen Lighting Museum” will be temporarily constructed in the completed lighting building. Xu Shuangbin, member of the town party committee and director of the party and government office, said: “The collection of collections and the excavation of stories behind classical lighting are currently being carried out. After the construction of the Guzhen Lighting Museum, the lamps will be further passed on through display, exhibition, publicity, and service. The culture of history and lights has enriched the lighting industry culture of our town and has positively contributed to the development of lighting industry, cultural industry and tourism industry in our town."

Developing characteristic tourism

In recent years, the ancient town has given full play to the characteristics of lighting and green industry, as well as the integration of historical resources, and has endeavored to develop distinctive lighting industry tourism and green cultural tourism. It is understood that the current town is encouraging and guiding conditional Kaiyuan Lighting, Huayi Lighting and other lighting companies to create DIY and other lighting industry tourism projects, enhance the lighting company's cultural connotation and brand. At the same time, the construction of Xijiang and Hengqin Seaside Scenic Belts was promoted, the comprehensive development of the Green Expo Park tourism area was completed, and it was developed into a leading brand of specialty agricultural leisure tourism in Zhongshan City and a model brand of rural tourism in Guangdong Province. Xu Shuangbin pointed out that in the next step, he will vigorously upgrade the reputation of the “green light capital” in ancient towns, consolidate the local folk cultural characteristics, and rely on the advantages of ancient town lighting industry and green industry to strive to build a world-renowned “famous town of lighting industry” and the Pearl River Delta. Well-known "eco tourism and leisure town". Based on the overall goal of “two famous towns”, Guzhen will further optimize the urban environment, complete the construction of the iconic image landscape “Century Light King”, and illuminate famous towns with landscape channels and landscape nodes to vigorously promote the lighting industry and Green industry tourism.

Building a Guangdong business incubator

Guzhen is currently making every effort to build a business startup incubator base in Guangdong Province. The base covers an area of ​​30 acres and has a total construction area of ​​60,000 square meters. The estimated total investment is about 600 million yuan.

Including the modern service industry incubation zone, lighting creative design park, LED and solar photovoltaic lighting research and development center, will promote the lighting industry research, technology exchange, high-skilled personnel training, skills competition, industrial skills appraisal and other creative industries. At the same time, through adopting a series of policy support and providing quality services and information exchange platforms, it attracts high-end technical talents from outside of Zhongshan to entrepreneurial development in Guzheng, promotes the development of industrial culture, creative design, and cultural product marketing, and promotes the development of the lighting industry to high-end.

In addition, in recent years, Guzhen has also hosted the Guangdong Vocational Skills Competition and organized the preparation of lighting designer national professional standards development, excavation and training of a number of production professionals who have a greater role in promoting the lighting industry, so that Guzhen gradually become the city, the whole The province and even the country’s lighting production talents cultivate and gather high places.