Household appliances industry policy subsidies are expected to continue

Ovid Consulting data shows that after entering June, the proportion of energy-saving products was only 54.8%, a drop of nearly 20.6 percentage points month-on-month. After the policies of home appliances to the countryside, trade-in and energy-saving subsidies were withdrawn, the household appliance industry was at a low point. The proportion of energy-saving washing machines dropped 15.9% month-on-month, and the proportion of energy-saving constant-speed air conditioners fell 10.6%. The proportion of energy-saving inverter air conditioners fell 18.3% month-on-month. Energy-saving appliance sales entered a period of weakness.

As for whether the policy needs to be extended, according to industry sources, the policy on supporting the development of the home appliance industry is still being formulated. According to news, relevant departments such as the National Development and Reform Commission have recently communicated with relevant companies on the issue of subsidy policies.

It is understood that this policy support plan will subsidize the energy-efficient products of some enterprises, mainly referring to three aspects. Most of the products of the company have reached the requirements of higher energy efficiency standards; the products themselves have substantial energy-saving technologies; the products have a certain amount of promotion in the market. , occupy a certain market share. Enterprises that meet the standards can declare their own products and receive subsidies.

October 1st is the switching time window of China's national electric energy efficiency standard. The new energy efficiency standards for the five products of air conditioners, televisions, air-energy water heaters, range hoods and washing machines will be formally implemented on the same day. The above-mentioned sources believe that the launch of the new home appliance subsidy program will keep pace with the new energy efficiency standards, and implementation in the early fourth quarter will be a high probability event.

According to the China Securities News reporter, compared with the previous energy-saving subsidies, the subsidy program is no longer directly facing consumers, nor is it implementing a general-purpose system. Subsidized product categories will be below five, and the number of products will be at most. Forty or so, the subsidy amount will also be significantly reduced compared with the 26.5 billion yuan of energy-saving subsidies.

For this new subsidy plan, there are also traces in the previous policy. In May 2012, the State Council Executive Meeting examined and determined policies and measures to promote the consumption of energy-saving home appliances and other products. It proposed to promote the demonstration of industrialization of major energy-saving technologies, accelerate the upgrading of high-efficiency energy-saving product production devices, implement the energy efficiency “leadership” system, and achieve The leader of the "super-efficient" energy efficiency products set higher subsidies.

A senior executive of a home appliance company told the China Securities Journal that the general direction has been clear and relevant rules are still under discussion. The country will fully absorb the lessons learned from previous energy-saving subsidies and fully listen to and consider the views of the company.

Zuo Yanji, the brand director of China Yikang, told the China Securities Journal reporter on this matter that the major problem of the previous subsidy policy was that it supported some SMEs whose technology was not leading, making the home appliance industry not fully market-oriented. The implementation of this new subsidy policy benefits only those companies that are technically at the top of the pyramid, not only promoting the healthy and orderly development of the industry, but also better rewarding more competitive companies. This will constitute a leading listed company. Good.