At the beginning of November 2016, LeTV’s rumors of financial crisis came out. LeTV’s founder, chairman and CEO Jia Yueting also admitted in an open letter: LeTV’s blindfolded, burning money pursues scale expansion, and the global front is pulling Too long, the corresponding funds and resources are actually very limited. News of LeTV's arrears supplier, LeTV's US factory shutdown, LeTV layoffs, and LeTV's share price fell below the pledge closing line.
Recently, LeTV Holdings and LeTV Holdings CEO Jia Yueting can be described as “a slap in the faceâ€. On the one hand, the debt collection crisis caused by the tight capital chain, on the other hand, LeTV has been questioned as “Ponzi schemeâ€.
However, Jia Yueting invested in an electric car company in the United States, the amount of more than 100 million US dollars, not much, it is 100 million US dollars! Is LeTV funds really nervous? Where is this $100 million?
Jia Yueting believes that the value chain of the automobile industry is being reconstructed and relocated - the core value of the car has changed from a vehicle to a new scene of traffic Internet life. That is to say, when everyone thinks that the car is a travel tool, Jia Yueting has already "see the future" - the car will be a traffic Internet ecosystem.
When one day, LeTV makes it electric, smart, sharing and the Internet, it will subvert the entire automotive industry. "When the car and the Internet are going to merge, there will be a company that goes beyond Apple, and LeTV will most likely be that company."
And Jia Yueting's so-called subversion of the entire auto industry, he wants to turn the car into a mobile intelligent living room? Only in this way can we forcefully integrate the car into the music industry.
Or this is why Jia Yueting is obsessed with making cars!
Silicon Valley startup Lucid Motors announced on December 14 that the company's electric car production version of Lucid Air. The electric car is scheduled to be assembled by the end of 2018 and is scheduled to be officially launched at the end of 2018. It is expected to compete with Tesla's Model S. The company will begin accepting reservations for this electric car.
Lucid's move is the latest attempt by Chinese capital-backed automakers to enter the US auto market. Other automakers backed by Chinese capital include American start-ups Faraday Future, Karma AutomoTIve and NextEV Inc.
Lucid, formerly known as ATIeva, was quietly renamed Lucid Motors in October this year. It is headquartered in Menlo Park, California, USA. It is an electric car startup company that targets Tesla. Jia Yueting personally invested in the company, with an amount of more than 100 million US dollars. Below 40%.
TeslaAlthough Lucid's executives avoided talking about Tesla, it is hard to reminisce about Tesla from the concept of electric vehicles, the appearance of the vehicle, and the target market. Lucid Air is considered by many industry experts to be a direct product of the Tesla Model S.
Peter Rawlinson, chief technology officer of Lucid, was originally the main designer of the Tesla Model S. He said on the day of the launch of the new car that the car was originally inspired by the private jet business class. He wanted to give the back row when designing the car. The passengers feel the feeling of "flying on the ground" sitting in the business class.
Lucid announced its cooperation with Samsung SDI earlier this month, and they want to jointly promote the optimization of electric vehicle battery performance.
The cooperation will be Lucid Motors' first production electric car (same level as the BMW 5 Series) will use Samsung SDI's lithium-ion battery, the two companies claim that they have developed the next generation of cylindrical batteries, a new generation of batteries can surpass the present Performance benchmarks for related fields such as energy density, power, life and safety. Compared to many lithium battery packs today, this battery is said to be more aggressive and quicker in response to repeated fast charging.
For this electric car, Lucid says it has more than 400 miles of air and is the only electric car to exceed the Tesla Model S's endurance (over 300 miles).
In order to achieve this endurance, Lucid uses a 130 kWh battery pack, while the Model S and Model X use a 100 kWh battery pack.
Rawlinson said that the car is a clever combination of space settings: the external space is equivalent to the Mercedes-Benz E-Class, but the internal space is equivalent to the Mercedes-Benz S-class, the rear space is as long as possible, at the high end The rear row of the model can almost completely lie down.
The high-end version of the rear seat similar to the aircraft business class can almost completely lie down
Currently, the final models in the Lucid Air program are divided into three levels: low, medium and high. The low-end version is priced at about $65,000, the mid-end version is about $100,000, and the high-end version is about $160,000. The 100Kwh single-charge battery will last for about 300 miles, while the high-end version will be equipped with a 130Kwh battery and the cruising range will be around 400 miles (about 644 kilometers).
On the same day, the static display on the scene is an interior configuration to the top Lucid Air. The seats and steering wheel are all made of leather. The door and the handshake are made of mahogany. The central control of the car is also completely LCD touch screen.
The central control uses a touch screen LCD
Derek Jenkins, vice president of design for Lucid, told Tencent Technology that he and the team were considering the combination of luxury and modernity of traditional luxury brands when designing the car. The overall concept is to emphasize simplicity.
In addition to emphasizing the comfort of driving, Lucid Air's other highlight is performance, Lucid said that the car can reach 1000 horsepower, achieving 0-60 miles (about 96.6 kilometers) acceleration in 2.5 seconds.
Lucid also conducted a test drive on the same day. The entire test drive experience was about 4 minutes. Lucid surrounded a ring area around his company as a fixed venue for the test drive. The whole link included constant speed, 0-60 mph acceleration and automatic driving. Return to the three parts of the garage.
The test driver can only sit in the back row, and the Lucid staff can operate the vehicle and explain it in real time. There are 3 vehicles for the test drive that night, which are prepared before the public release, so as not to leak the appearance. A special camouflage coating is used.
Lucid Air for special camouflage paintings for the test drive of the day
The three cars used for the test drive have a simple interior, but in terms of driving, the test drive vehicle has basically achieved all the driving functions, and the central control screen also displays information in real time while the vehicle is running.
During the entire test drive process, only a small demonstration of automatic driving was carried out. When driving automatically, the image of the vehicle and the route of the vehicle will be displayed in real time on the central control screen, but an inbound vehicle inadvertently broke into the test drive area. As a result, the driver in the car had to immediately hold the steering wheel for safety reasons and take over the control of the vehicle.
During the test drive, the vehicle controls the vehicle information in real time.
Jenkins told Tencent that the current Lucid Air vehicle has been loaded with all the hardware needed for autonomous driving, including cameras, laser radar, sensors, etc., but the software is still undergoing continuous debugging. Let the technology mature and then gradually push to the application.
Sensors, cameras, etc., which are used for automatic driving, are hidden in the transparent cover under the front of the car.
Lucid recently announced that it will be producing at a plant in Casa Grande, Arizona, USA, which will cost $700 million. The company's predecessor was ATIeva, which was founded in 2007. The earliest business was the research and development of batteries. In 2013, the company began research and development of electric vehicles. Lucid has raised $131 million to date and its current valuation has reached $2 billion. It is reported that Jia Yueting is also one of its investors, but the specific investment amount and the proportion of shares occupied are unknown.
Nowadays, the development of electric vehicles in the industry is becoming more and more obvious. In addition to Tesla, which has already appeared in many electric vehicle products, Faraday, Lucid and NextEV all have ambitious plans in the field of electric vehicles. Faraday will announce the first mass-produced electric car product at the electronic consumer show at the beginning of next month. NextEV has released a super-electric sports car EP9 last month.
But for these companies, there is a common problem in the development process, that is, funds. Tesla, which has been in existence for 13 years, has only achieved profitability for two quarters. Due to problems with funds, the Fahrenheit factory has been widely questioned for its final completion.
What is the background of this company?Tesla, a former Oracle employee founded Lucid in 2007, and Paul Rawlinson as a former Tesla chief engineer, has participated in important projects such as Model S, and is also the main person in charge of the new Lucid car; overseas Chinese Xie Jiapeng (Bernard Tse) ) is the former CEO and founder of Lucid and one of Tesla's founding shareholders and directors. It is said that many big-name car manufacturers, such as BMW employees, have also moved to Lucid Motors.
According to Lucid Motor, it has invested in including Chinese technology entertainment company LeEco Holdings, Tsing Capital of China, Japanese company Mitsui & Co. (MITSY) and American company Venrock. The party raised more than 200 million US dollars.
“We are an independent company and LeTV is only one of the shareholders.†Li Hongguang, vice president of business development of Lucid, said in an interview with Caijing that Lucid officially launched the research and development of electric vehicles in 2014 and released the prototype in December 2016, 2018. The year will enter the mass production phase.
In 2014, ATIeva conducted C-round financing. BAIC Group invested US$100 million, accounting for 25% of the shares. LeTV also invested tens of millions of US dollars. Both parties entered the company as the first and second largest shareholders. Later, rumors of working with Chinese investors to produce electric vehicles have drawn attention from the Chinese market. Xu Heyi, chairman of BAIC, revealed at the Boao Forum for Asia in April that he is working with technology companies in Silicon Valley in the US and will launch products beyond Tesla Model S at the end of the following year. The market generally speculates that the partner is Atieva, but the cooperation has not been followed, and China has almost no news of Atieva.
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