On the afternoon of May 20th, Gaogong LED was hosted by Gaogong LED under the “Lighting Channelâ€, and the “2013 China LED Good Products Tour Exhibition and Merchants Conference†co-organized by the Guangxi Nanning Lighting and Lighting Chamber of Commerce was successfully concluded at the Phoenix Hotel in Nanning, the capital of Guangxi. Attracted nearly 70 dealers and some design engineering institutions attended.
During the meeting, Mao Zilai, the sales director of the well-known LED lighting brand in China, Zhang Hu, the deputy general manager of the sales of the lighting and lighting, Zhang Hu, the deputy general manager of the lighting sales department, and Yi Yizhi, the marketing director of the Lianchuang Optoelectronics Lighting Division; Chen Cheng, general manager of loyal and majestic lighting equipment, together with Nanning local and surrounding distributors, designers and engineering decoration companies to analyze and predict the development trend of LED lighting market, share LED distribution channel strategy and LED lighting design trend.
Lai Wei Optoelectronics Sales Director Mao Zilai said that products are the top priority of the company, and the brand enterprises are striving for product technology innovation and upgrading.
Mao Zilai believes that upgrading the brand should focus on the "six upgrades":
First, the network upgrades, through the strict screening of the strength of dealers, to create a strong distribution system;
Second, product upgrades, market-oriented, always standing in the forefront of the trend, research and development of quality products to meet market demand;
The third is to upgrade the service, strengthen the comprehensive training including the enterprise sales department, terminal shopping guides, and marketing personnel, put the customer's interests first, and do the customer's pre-sale, sale, and after-sale service work;
The fourth is the image upgrade. The domestic monopoly image of Laiwei Optoelectronics has been released, which is in line with the market, and has more impact and cultural flavor;
The fifth is to upgrade the brand, comprehensively rationalize the market foundation, and prepare for the full-scale efforts this year and next;
Sixth, the market is upgraded, researching the consumption dynamics of the target market and competitors, refining the target market, dividing the potential areas, key areas and demonstration areas, comprehensively sorting out and striving for stability.
During the meeting, Mao Zilai, the sales director of the well-known LED lighting brand in China, Zhang Hu, the deputy general manager of the sales of the lighting and lighting, Zhang Hu, the deputy general manager of the lighting sales department, and Yi Yizhi, the marketing director of the Lianchuang Optoelectronics Lighting Division; Chen Cheng, general manager of loyal and majestic lighting equipment, together with Nanning local and surrounding distributors, designers and engineering decoration companies to analyze and predict the development trend of LED lighting market, share LED distribution channel strategy and LED lighting design trend.
Lai Wei Optoelectronics Sales Director Mao Zilai said that products are the top priority of the company, and the brand enterprises are striving for product technology innovation and upgrading.
Mao Zilai believes that upgrading the brand should focus on the "six upgrades":
First, the network upgrades, through the strict screening of the strength of dealers, to create a strong distribution system;
Second, product upgrades, market-oriented, always standing in the forefront of the trend, research and development of quality products to meet market demand;
The third is to upgrade the service, strengthen the comprehensive training including the enterprise sales department, terminal shopping guides, and marketing personnel, put the customer's interests first, and do the customer's pre-sale, sale, and after-sale service work;
The fourth is the image upgrade. The domestic monopoly image of Laiwei Optoelectronics has been released, which is in line with the market, and has more impact and cultural flavor;
The fifth is to upgrade the brand, comprehensively rationalize the market foundation, and prepare for the full-scale efforts this year and next;
Sixth, the market is upgraded, researching the consumption dynamics of the target market and competitors, refining the target market, dividing the potential areas, key areas and demonstration areas, comprehensively sorting out and striving for stability.
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