With the 2016 Broadband World Forum, broadband operators began to evaluate new opportunities in the smart home market. Strategy AnalyTIcs' latest research report, Opportunities for Smart Home Market Service Providers, points to the market opportunity for smart home applications to create fifth-play (5th Play) for operators. 　　
In 2020, consumers will spend nearly $130 billion annually on the smart home business; we expect that 47% or more than $60 billion will be pocketed by operators. Worldwide, security and protection applications can bring more than $26 billion in new revenue to operators. The global benefits of self-monitoring applications that focus on providing consumers with a “peaceful mindset†will exceed $14 billion by 2020. In 2020, the United States will become the largest single country market with a market size of 21 billion US dollars; the market size of Western Europe will reach nearly 10 billion US dollars.
"There are many different types of companies trying to gain a certain market share in one or more products and/or services in the smart home market," said Bill Ablondi, director of strategic home strategy at Strategy AnalyTIcs. "The more prominent types of businesses include retailers, Insurance companies, energy providers, security service providers, and equipment manufacturers. Operators need to effectively compete or cooperate with such companies to achieve significant industry status. Success in this market will depend on the company's implementation and implementation of a sustainable The ability of the business model."
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