In recent years, with the advancement of technology, the degree of electronicization of automobiles has become higher and higher, and in order to improve the driver's experience and protect their safety, various new applications have appeared frequently, including ADAS, ESP, reversing radar and automatic parking. It is precisely because of these applications that a new gold mine has been created around the automotive electronics.
The domestic manufacturers and planners with sensitive sense of smell are moving, and they are pouring into the vehicle terminal market to develop various equipments. Among them, smart rearview mirrors and central control navigation are the most popular.
The rise of powerful smart rearview mirrors
At present, the smart rearview mirror market is rapidly emerging. Last year's sales were only 3 million units, but it is predicted that this year's shipments will be between 5 million and 6 million. The huge shipments have attracted hundreds of manufacturers to enter this market, including more than 200 large manufacturers.
According to research, the product form of smart rearview mirror was originally built by WoVision. In 2013, they built the original intelligent rearview mirror based on Quanzhi chip. The practice at the time was to integrate the navigation, Bluetooth, electronic dog and driving recorders that users needed on a single product.
After several years of development, the current smart rearview mirrors basically include artificial background services, positioning and fortification, online real-time traffic conditions, voice assistants, online music, car phones, car Wi-Fi, wireless audio, anti-glare blue. Mirror, electronic dog, driving record, driving track, weather forecast, reversing image, etc. But as people's demands increase, these features are far from satisfying the needs of consumers.
In the future, smart rearview mirrors will have the following trends:
First, the bigger the screen
From the previous 5 inches to 6.67 inches and 7.76 inches, it has evolved to the largest 8.88 inch.
As the screen grows, there is a need for a split screen display. That is to say, different functional blocks are displayed in different areas of a large screen. For example, when the turn signal is turned on, the situation behind the camera captured by the camera is displayed on the screen, which requires the chip manufacturer to provide the multi-channel processing capability.
Second, speech recognition control will become mainstream
Imagine, in the car, you can control the car's air conditioning switch, music playback, switch audio channels and make calls by voice. Does the driver have a lot of experience? In the future, thanks to advances in speech recognition technology, this will become the standard for smart rearview mirrors.
Under the impetus of domestic speech recognition manufacturers such as Spirit and Yunzhisheng, the accuracy of speech recognition has been greatly improved. Nowadays, these speech recognition algorithms have the function of “learningâ€, so that the machine can get used to it. The tone and pronunciation of the owner of the car enhances the recognition; in addition, the voice recognition solution provider has done a lot of work in integration, allowing terminal manufacturers to easily integrate the solution into the device.
Third, ADAS will become standard
I believe no one denies that ADAS is the hottest car technology now. This active safety technology relies on driver clearance safety in terms of lane departure warning, lane keeping systems, collision avoidance or pre-crash systems, and night vision systems. However, since many cars are not equipped with this function when they leave the factory, this brings opportunities for most of the rear-mounted smart rearview mirror manufacturers. Today's rearview mirror manufacturers are also adding ADAS to their products.
It is estimated that 20% of the rearview mirrors shipped this year will be equipped with ADAS. However, compared with foreign ADAS products, domestic manufacturers still have a long way to go.
Specifically, in addition to recognition rates and algorithms, domestic companies still have a long way to go in terms of CPU optimization. For example, in terms of CPU usage, domestic products are 20% higher than foreign ones. I hope that companies like Quanzhi can assist ADAS vendors in solving these problems in the future. â€
Fourth, communication is one of the future development trends.
In the era of the Internet of Everything, the center no longer exists, and connectivity is everything. In this context, smart mirrors with communication capabilities will be one of the future trends.
Central control navigation gradually moves forward
Central control navigation should be a product that is difficult for car terminal manufacturers to give up. After all, many manufacturers rely on this product to dig the first barrel of gold. However, from 2004 to the present, the central control navigation has also faced a transformation, from the previous post-Zhuang to the front. Last year's central control shipments were only 10 million, and the front-loading has reached 4.5 million. It is estimated that there will be a total of 16 million installed before and after this year, but more than 6 million of them will be pre-installed. There is no doubt that the afterload will gradually decline. In this transformation process, there are also several points worthy of attention.
First of all, the central control screen is getting bigger and bigger. From the previous 10-inch screen to the mainstream development, there have been manufacturers to make a 13-inch central control. While the screen is getting bigger and the performance is enhanced, the price of the central control is under test. The current 10-inch Android central control navigation can be as cheap as 500 pieces. Many manufacturers only need to have dozens of profit margins to ship. However, due to fierce competition, manufacturers must do quality control and improve product quality in order to remain competitive.
Second, chip manufacturers must follow up the car certification. At present, the domestic central control navigation market is basically the world of domestic manufacturers. However, as the pre-assembly is becoming more and more obvious, and the stability requirements of automobiles are particularly high, domestic manufacturers must follow up on some automotive certifications such as AEC-Q100 to better layout the upcoming market. For example, some of the chips in the company have already passed relevant certifications and entered the supply chain of some domestic independent brand car manufacturers.
It is expected that smart rearview mirrors and central control will continue to be growth markets, but virtual instrument clusters and tire pressure monitoring will be the future direction, which is worthy of continuous attention.
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