Malata Group acquires "Xiamen Xiamen"

The author learned from Xiamen Malata Group that Xiamen Xiahua Electronics recently transferred the “Xiahua” series of registered trademarks to Malata Group for 12 million yuan. Malata Group and Xiamen Overseas Chinese Electronics Co., Ltd. have signed a definitive acquisition agreement. The income of the Malata Group is not only the Xoceco brand trademarks, intellectual property rights, but also the Xoceco new products belonging to its subsidiary, the company. Technology Co., Ltd. Xiamen Yingqu Technology Co., Ltd., a subsidiary of Malata Group, signed an “Equity Transfer Agreement” with Xoceco on March 28 this year to acquire 76.607% of the equity of Xoceco New Technology Co., Ltd. for 3,204,290 yuan.

Founded in 1984, Malata has formed a leading industry in audio and video, digital, small appliances, new energy, automotive electronics, lighting and communications electronics. It is one of the top 100 Chinese electronics companies. In terms of lighting, in addition to the Xiamen Malata Lighting Headquarters, Malata also has a branch office in Chongqing. The acquisition of Xoceco also includes the lighting and electrical brands of Xoceco. It is reported that Xoceco Electronics Co., Ltd. was founded in 1983 and officially established in Xiamen Special Economic Zone on December 19, 1985. In February 1995, "Xiahua Electronics" A shares were listed on the Shanghai Stock Exchange, and the products were sold to 119 countries and regions around the world. In recent years, Xoceco has suffered losses for years. Malata Group Co., Ltd. has been a major exporter in Fujian Province for many years. In 2013 and 2014, Malata's sales revenue doubled year-on-year.

It is understood that Malata will continue to retain Xoceco's existing production base and key industry technology, intellectual property ownership, retain the backbone of the R & D, manufacturing, sales and other departments, further introduce foreign aid, enhance the original development strength and customer base. After the acquisition, the Malata Group plans to invest heavily in the restructuring and upgrading of “Xiahua”. In addition to the introduction of new equipment and new management systems to the "Xiahua" system, the original factory area will be re-engineered, and the human organization structure will be simultaneously optimized. At present, Xoceco has completely stopped production, and the company's equipment, plant, brand and other assets have also entered the disposal stage. A preliminary plan for employee dismissal compensation has also been drawn up.

It is reported that in the future, Xoceco will maintain a consistent pace with its new owner, Malata Group, implementing a differentiated brand strategy, focusing on the development of "commercial TV" in teaching, conference and games, as well as digital "signage products" and "large LED devices". And "smart set-top boxes" and other products. After the acquisition, Xoceco continued to expand its business in Europe, America and Asia Pacific, and expanded its business in the original sector. A more important move is to return to China and explore the Chinese domestic market. Xoceco and Malata Lighting are bound to set off a domestic whirlwind in the domestic lighting industry.

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