Although TV as a traditional technology product, because of its innovation and evolution and its indispensable part in the family's big screen, it has always occupied a place in the smart home wars of future giants, so it is at CES. The position is still of great importance. TV production has always been a challenging industry. To date, only a handful of TV brands have been able to survive, such as Samsung, LG and Sony.
In recent years, Sony has also significantly reduced its product line and divested its television business. It has also shown a trend of decline and decline. Sharp's market appeal also seems to be worse than before, but despite this, the current television industry's OLED, quantum dots, ULED, laser cinema, naked eye 3D and other technologies are still emerging, innovation has not been terminated, the battle of television technology has intensified. So what are the trends in TV industry technology in 2016?
Future HDR technology may become a new focus
One of the major trends in TV technology in the future is the HDR technology. HDR, or High Dynamic Range (HDR) technology, can play back video recorded by HDR devices. It was previously believed by the industry that this technology will be applied more to photography. However, the actual situation is not conceived by the industry. From CES2016, it can be seen that whether LG, Samsung, Sony, or domestic Changhong, Skyworth, and Hisense all have products that support HDR, why are all manufacturers paying so much attention to HDR? Is the television display better than regular TV?
In the past few years, the resolution of TV has increased from 2K to 4K and 8K. However, because of the lack of content sources and supporting transmission and storage devices, the mere enhancement of resolution does not improve the visual perception of TV. HDR technology, however, It has precisely broken through this difficulty. For example, this technology can achieve and obtain a wider range of colors by improving the brightness of the screen and the contrast of the brightest and darkest pictures, improving the picture quality under the existing screen, and having a brighter, clearer, and truer visual experience than the previous products.
Therefore, its significance lies in the determination of the industry standard with image quality as the core. At present, from OLED TV camp to LCD TV camp, they have begun to move closer to this standard. Samsung’s new SUHD TV at CES has achieved brightness of 1,000 nits due to support for HDR.
Curved screen technology becomes darling, or will erupt
There is also a focus of television technology has a high degree of concern, that is "curved screen." With the maturity of technology and the intensification of market competition, the cost-effectiveness and user-experience advantages of curved TVs have begun to show up. Curved screens are relatively flat to screens, and they are closer to the imaging principle of the human eye. The images generated on the retina are curved surfaces. In the past, the flat screen projected to the retina often produced local deformation. The design of the curved screen is closer to the visual imaging of the screen projection. The physical curvature of the screen can bring a better telepresence.
At present, Samsung, TCL, Hisense and other traditional manufacturers have made great efforts to research and development in the field of curved television. As early as 2014, Samsung began to promote curved screen televisions. According to Samsung's data, about half of the 4k TVs sold last year had arc screens. LG and Hisense also launched their own arc screen televisions. In Samsung Electronics' view, the surface brings not only appearance changes but also a new visually disruptive experience.
Different from HDR's evolution in screen optimization technology, the curved screen is an innovative technology in terms of screen hardware. This is also a characteristic technology owned by a small number of manufacturers such as Samsung that have a curved screen production capacity. At the CES International Consumer Electronics Show, Samsung brought SUHD TV, retaining the curved surface 4K screen, the highlight of Samsung's curved surface TV is that in addition to curved screen design, adding HDR, nano crystal magic color, and the latest Tizen TV System optimization techniques. At present, the improvement brought about by the visual appearance of the curved screen has caused a lot of doubts. However, from the perspective of wider visual and excellent contrast, immersive experience and more realistic image experience, the design of the curved screen is undoubtedly more humane.
Relevant data show that as of the end of 2015, Samsung, Hisense, TCL and other big TV manufacturers equipped with cutting-edge high-standard high-definition curved TV in the North Guangzhou-Shenzhen penetration rate reached 25.6% of the total market size, 65 inches and above the penetration rate has exceeded 50% of Samsung's curved TV is as high as 74%, and 2016 will continue to show a gradual increase. From the current domestic TV companies TCL, Samsung overseas, Sony and other television companies have launched a product on the curved screen can be seen, curved TV may become the darling of appliance stores in the future.
Major TV manufacturers seek transformation break
The television industry in 2015 was not very good. In the rapid rise of Internet TV, the bottleneck of the industry was presented. Major TV manufacturers are also seeking a transformation break, expecting a single point of technological breakthrough, killing a blood line and opening up sales. In the competition of many display technologies, OLED has also been favored by more and more people. Due to its self-luminous properties, OLEDs are considered to have outstanding black levels, higher color accuracy, and a wider color gamut, which are difficult to rival with LCDs. They have become the standard for high-end displays and are generally viewed by the industry. Many panel makers have invested heavily. Funding for R&D and laying of product lines, such as LG Display's Korean panel maker LG Display has joined forces with nearly 30 color TV industry LG Electronics, Skyworth, Konka, Changhong, Haier, Suning, Gome, etc. Create "magnify the OLED market camp."
Many OLED TVs have emerged. In 2015, Skyworth and Konka, two giants in the domestic industry, took the lead in announcing the start of or soon to mass production of 4K OLED TVs. LG Electronics exhibited the latest flagship 4K OLED TV supporting HDR function at 2016 CES, and Panasonic also exhibited the first OLED TV at IFA. In addition, there are also reports that LG Display plans to invest 8.7 billion US dollars to establish the world's largest OLED research and development plant, plus large-size OLED screen. According to statistics, compared with the price range of 50,000-60,000 yuan a few years ago, the price of domestically-made large-size 4K OLED TVs was already within 30,000 yuan. But in general, prices are still high.
LCD technology is still the current mainstream, and is constantly evolving. For example, with respect to LED backlighting, the quantum dot quality engine can make maximum use of the color performance of the high color gamut screen, restore the source color, effectively reduce excessive blue light, make the picture more delicate, and have richer levels. Therefore, quantum dot technology is an important manifestation of the progress of liquid crystal display.
Quantum dot technology is close to reality, or will erupt
Quantum dots are a fiery technology supported by many vendors. The reason quantum dot technology may become a major development trend in the future is that it uses a brand new backlight technology to solve the problem of low color gamut of television displays in the color gamut. Coverage, color control accuracy, red, green and blue color purity and other dimensions, to some extent even beyond the OLED TV. For example, Sony's Triluminous, LG's Prime UHD. Domestic TCL, Changhong Konka and other manufacturers have also launched their own quantum dot technology.
As early as early January 2015, at the Consumer Electronics Show in the United States, Samsung launched a series of televisions called SUHD TV, Samsung has applied this technology in the flagship SUHD TV product line. This year's CES, Samsung SUHD TV debut again. The highlight of SUHD is that quantum dot materials are environmentally friendly and do not contain cadmium, which is truly environmentally friendly. The technology comes from Nanosys, one of the Big Three of Quantum Dots. Samsung SUHD TV uses a 10-bit quantum dot display with a brightness of 1,000 nits and a more realistic picture. When many TV manufacturers have invested in R&D into OLED TVs, there has been no breakthrough. Quantum dot technology has made people see the future.
Industry insiders initially predicted that only a few quantum dot TVs will be available at CES this year, and products from LG and Samsung have proven the feasibility of this technology. This means that QD technology will be or will be scaled under the leadership of TV giants, and this technology will also become the future development trend of the TV field.
We can see from the flagship products the future technological development trend of the TV industry. To sum up, in 2015, the entire TV market is still multi-dimensional with the coexistence of 4K, OLED, curved surface, ultra-thin, HDR, quantum dots, and laser TVs. From the perspective of CES, we can see from the CES trend of the entire 2016 TV industry that quantum dot technology may break out, and the surface is still the highlight. OLED has not really broken through.
After the curved screen gradually became popular, currently Samsung, LG and other leaders began to play the frameless surface, no frame with a sense of the future, the user is more concentrated on the content of the screen, and the product will become more air and high-end . Although curved screens are being mastered by more manufacturers, frameless surfaces will become another major trend. From the external storage to today's built-in operating systems, the subsequent intelligent interactive interfaces will also develop rapidly.
In general, brighter, clearer, brighter, thinner, more curved, smarter, and other hot spots will become popular elements of TV technology in the future. High-brightness, highly vivid picture quality and distinctive and structured contrast, thin and intelligent and a series of elements determine the future of TV technology development. At present, in the era of OLED, the quantum dot technology has become the most powerful competitor of OLED. It has maintained the advantage of low cost and color gamut coverage of LCD screens. In 2016, it was the year of the decisive battle between quantum dot technology and OLED. From the current stage, quantum dot technology may still represent the future development trend of television technology.
In recent years, Sony has also significantly reduced its product line and divested its television business. It has also shown a trend of decline and decline. Sharp's market appeal also seems to be worse than before, but despite this, the current television industry's OLED, quantum dots, ULED, laser cinema, naked eye 3D and other technologies are still emerging, innovation has not been terminated, the battle of television technology has intensified. So what are the trends in TV industry technology in 2016?
Future HDR technology may become a new focus
One of the major trends in TV technology in the future is the HDR technology. HDR, or High Dynamic Range (HDR) technology, can play back video recorded by HDR devices. It was previously believed by the industry that this technology will be applied more to photography. However, the actual situation is not conceived by the industry. From CES2016, it can be seen that whether LG, Samsung, Sony, or domestic Changhong, Skyworth, and Hisense all have products that support HDR, why are all manufacturers paying so much attention to HDR? Is the television display better than regular TV?
In the past few years, the resolution of TV has increased from 2K to 4K and 8K. However, because of the lack of content sources and supporting transmission and storage devices, the mere enhancement of resolution does not improve the visual perception of TV. HDR technology, however, It has precisely broken through this difficulty. For example, this technology can achieve and obtain a wider range of colors by improving the brightness of the screen and the contrast of the brightest and darkest pictures, improving the picture quality under the existing screen, and having a brighter, clearer, and truer visual experience than the previous products.
Therefore, its significance lies in the determination of the industry standard with image quality as the core. At present, from OLED TV camp to LCD TV camp, they have begun to move closer to this standard. Samsung’s new SUHD TV at CES has achieved brightness of 1,000 nits due to support for HDR.
Curved screen technology becomes darling, or will erupt
There is also a focus of television technology has a high degree of concern, that is "curved screen." With the maturity of technology and the intensification of market competition, the cost-effectiveness and user-experience advantages of curved TVs have begun to show up. Curved screens are relatively flat to screens, and they are closer to the imaging principle of the human eye. The images generated on the retina are curved surfaces. In the past, the flat screen projected to the retina often produced local deformation. The design of the curved screen is closer to the visual imaging of the screen projection. The physical curvature of the screen can bring a better telepresence.
At present, Samsung, TCL, Hisense and other traditional manufacturers have made great efforts to research and development in the field of curved television. As early as 2014, Samsung began to promote curved screen televisions. According to Samsung's data, about half of the 4k TVs sold last year had arc screens. LG and Hisense also launched their own arc screen televisions. In Samsung Electronics' view, the surface brings not only appearance changes but also a new visually disruptive experience.
Different from HDR's evolution in screen optimization technology, the curved screen is an innovative technology in terms of screen hardware. This is also a characteristic technology owned by a small number of manufacturers such as Samsung that have a curved screen production capacity. At the CES International Consumer Electronics Show, Samsung brought SUHD TV, retaining the curved surface 4K screen, the highlight of Samsung's curved surface TV is that in addition to curved screen design, adding HDR, nano crystal magic color, and the latest Tizen TV System optimization techniques. At present, the improvement brought about by the visual appearance of the curved screen has caused a lot of doubts. However, from the perspective of wider visual and excellent contrast, immersive experience and more realistic image experience, the design of the curved screen is undoubtedly more humane.
Relevant data show that as of the end of 2015, Samsung, Hisense, TCL and other big TV manufacturers equipped with cutting-edge high-standard high-definition curved TV in the North Guangzhou-Shenzhen penetration rate reached 25.6% of the total market size, 65 inches and above the penetration rate has exceeded 50% of Samsung's curved TV is as high as 74%, and 2016 will continue to show a gradual increase. From the current domestic TV companies TCL, Samsung overseas, Sony and other television companies have launched a product on the curved screen can be seen, curved TV may become the darling of appliance stores in the future.
Major TV manufacturers seek transformation break
The television industry in 2015 was not very good. In the rapid rise of Internet TV, the bottleneck of the industry was presented. Major TV manufacturers are also seeking a transformation break, expecting a single point of technological breakthrough, killing a blood line and opening up sales. In the competition of many display technologies, OLED has also been favored by more and more people. Due to its self-luminous properties, OLEDs are considered to have outstanding black levels, higher color accuracy, and a wider color gamut, which are difficult to rival with LCDs. They have become the standard for high-end displays and are generally viewed by the industry. Many panel makers have invested heavily. Funding for R&D and laying of product lines, such as LG Display's Korean panel maker LG Display has joined forces with nearly 30 color TV industry LG Electronics, Skyworth, Konka, Changhong, Haier, Suning, Gome, etc. Create "magnify the OLED market camp."
Many OLED TVs have emerged. In 2015, Skyworth and Konka, two giants in the domestic industry, took the lead in announcing the start of or soon to mass production of 4K OLED TVs. LG Electronics exhibited the latest flagship 4K OLED TV supporting HDR function at 2016 CES, and Panasonic also exhibited the first OLED TV at IFA. In addition, there are also reports that LG Display plans to invest 8.7 billion US dollars to establish the world's largest OLED research and development plant, plus large-size OLED screen. According to statistics, compared with the price range of 50,000-60,000 yuan a few years ago, the price of domestically-made large-size 4K OLED TVs was already within 30,000 yuan. But in general, prices are still high.
LCD technology is still the current mainstream, and is constantly evolving. For example, with respect to LED backlighting, the quantum dot quality engine can make maximum use of the color performance of the high color gamut screen, restore the source color, effectively reduce excessive blue light, make the picture more delicate, and have richer levels. Therefore, quantum dot technology is an important manifestation of the progress of liquid crystal display.
Quantum dot technology is close to reality, or will erupt
Quantum dots are a fiery technology supported by many vendors. The reason quantum dot technology may become a major development trend in the future is that it uses a brand new backlight technology to solve the problem of low color gamut of television displays in the color gamut. Coverage, color control accuracy, red, green and blue color purity and other dimensions, to some extent even beyond the OLED TV. For example, Sony's Triluminous, LG's Prime UHD. Domestic TCL, Changhong Konka and other manufacturers have also launched their own quantum dot technology.
As early as early January 2015, at the Consumer Electronics Show in the United States, Samsung launched a series of televisions called SUHD TV, Samsung has applied this technology in the flagship SUHD TV product line. This year's CES, Samsung SUHD TV debut again. The highlight of SUHD is that quantum dot materials are environmentally friendly and do not contain cadmium, which is truly environmentally friendly. The technology comes from Nanosys, one of the Big Three of Quantum Dots. Samsung SUHD TV uses a 10-bit quantum dot display with a brightness of 1,000 nits and a more realistic picture. When many TV manufacturers have invested in R&D into OLED TVs, there has been no breakthrough. Quantum dot technology has made people see the future.
Industry insiders initially predicted that only a few quantum dot TVs will be available at CES this year, and products from LG and Samsung have proven the feasibility of this technology. This means that QD technology will be or will be scaled under the leadership of TV giants, and this technology will also become the future development trend of the TV field.
We can see from the flagship products the future technological development trend of the TV industry. To sum up, in 2015, the entire TV market is still multi-dimensional with the coexistence of 4K, OLED, curved surface, ultra-thin, HDR, quantum dots, and laser TVs. From the perspective of CES, we can see from the CES trend of the entire 2016 TV industry that quantum dot technology may break out, and the surface is still the highlight. OLED has not really broken through.
After the curved screen gradually became popular, currently Samsung, LG and other leaders began to play the frameless surface, no frame with a sense of the future, the user is more concentrated on the content of the screen, and the product will become more air and high-end . Although curved screens are being mastered by more manufacturers, frameless surfaces will become another major trend. From the external storage to today's built-in operating systems, the subsequent intelligent interactive interfaces will also develop rapidly.
In general, brighter, clearer, brighter, thinner, more curved, smarter, and other hot spots will become popular elements of TV technology in the future. High-brightness, highly vivid picture quality and distinctive and structured contrast, thin and intelligent and a series of elements determine the future of TV technology development. At present, in the era of OLED, the quantum dot technology has become the most powerful competitor of OLED. It has maintained the advantage of low cost and color gamut coverage of LCD screens. In 2016, it was the year of the decisive battle between quantum dot technology and OLED. From the current stage, quantum dot technology may still represent the future development trend of television technology.
Electric Actuator,Heavy Duty Linear Actuator,Pneumatic Linear Actuator,Micro Linear Actuator
Kunshan Zeitech Mechanical & Electrical Technology Co., Ltd , https://www.zeithe.com