The appearance of micro-whale TV is expected to reshape the Internet TV market and rewrite the field landscape

In the promotion of SMG to take the lead in the separation of production and broadcasting, to achieve the commercialization of Chinese media, and succeeded in leading the media restructuring of BesTV and Oriental Pearl Assets, "Uncle Li," Li Ruigang, dressed in a classic entrepreneur black T-shirt, opened his own Internet TV business trip.

On the evening of August 13th, the “Micro whale generation was a big hit” and the micro whale smart TV launch conference was held in Shanghai. Li Ruigang announced the status of the founder and chairman of Micro Whale Technology. The Chinese culture, Alibaba, Tencent, and the Central People's Broadcasting Station became the founders of the micro-whale. The first phase of startup funding was 2 billion yuan. Policies, technologies, content, services, and other resource angles form a deep strategic cooperation. The joint creation of micro-whale technology targets the first brand of Chinese home Internet. At the same time, the first product of 55W 4K Internet TV was released.

It is understood that the small whale TV is equipped with 55-inch 4K resolution display, body thickness 6.8 mm; 64-bit Cortex A53 4-core processor, 8G flash memory, 2G memory, equipped with Yun OS operating system; built-in HiFi-class audio compatible Dolby Panoramic sound ATMOS. At the same time, the small whale TV also has a voice interactive function. Using the Bluetooth remote control voice key to talk with the TV, the highlights are quite abundant.

"3799 yuan hardware price + 398 yuan micro whale membership service fee for two years", micro whale TV pricing is also very competitive. The product will be pre-sold globally at the Little Whales Tmall flagship store at 10 o'clock on August 14th. According to Tmall's responsible person, as of the 9:30 pm on the evening of the conference, Tmall has raised more than 80,000 votes. The number of visitors to Taobao also set a new record for the number of warm-up points.
The birth of the micro-whale TV can be described as perfection. It was created by a team of dozens of domestic and foreign design awards, such as the United States IDEA Design Award, the German Red Dot Design Award, the iF Design Award, etc., using 55 吋 LG original imported IPS hard screen, lossless restore 4K true color, 6.8mm visual Ultra-narrow frame, restore unbounded large screen, the industry's rare high with 64-bit processor to achieve super smooth audio-visual experience. It is worth mentioning that the tiny whale's specially designed built-in stereo successfully solved the problem of poor sound quality of the ultra-thin TV, making the micro-whale TV the world's first ultra-thin TV with HiFi-quality sound, perfectly compatible with Dolby Panorama. Acoustic ATMOS.

The first microwhale TV enjoys five competitive advantages of “perfect picture quality”, “impressive sound quality”, “smart intelligence”, “beautiful and exquisite”, and “content geek”, and uses the exclusive waterfall streaming TV interactive interface. It is also possible to freely define private film libraries and create a lot of innovations. The team lineup is also quite worth seeing. Li Ruigang serves as the founder and chairman of MicroWhale Technology. Li Huaiyu, who is the co-founder and CEO, is the old partner of Li Shufa at SMG and the chief investment officer and general manager of the Chinese Culture Industry Fund. In addition, the original "New Weekly" executive editor Xincheng as the chief content officer, musician Li Jian as the chief art consultant, development and design team are also the top talent in the industry.

The Micro Whale backs China's first cultural industry integrated investment operation platform CMC, and integrates various upstream upstream content resources including Warner Bros., Hong Kong Wireless TVB, DreamWorks, Star Media, IMAX, Caixin Media, and Physical Olympics. Power and so on, not only has a huge amount of high-quality content library, but also get the full support of the CMC Family content geek team to jointly build micro whale TV exclusive content and fine content. Li Ruigang said that based on the platform of Chinese culture, it will integrate multiple resources in the TV, Internet, and film and television industries and actively cooperate with all parties to create an Internet TV that belongs to a new generation of Chinese families. In the future, the micro-whale will not only be a broadcasting platform for premium content, but will also become a producer of premium content.

Analysts pointed out that the emergence of micro-whale television is expected to reshape the Internet TV market. Prior to this, the role of the disruptor in the Internet TV market was considered to be LeTV. However, the questioning of its capital operation and actual business operations has always existed. Li Ruigang, who is the leader of the Chinese radio and television industry and has gathered the top resources and talents in various fields, is likely to rewrite the pattern in this field.