Wearable Device Q3 Report: China's shipments were 12.88 million units, up 18.7% year-on-year

According to the report of China's wearable device market in the third quarter of 2017, China's wearable device shipments reached 12.88 million units, mainly from the 4G children's watch market. The momentum of consumption upgrade will continue, including a new round of bracelet market. The consumption upgrade has begun.

IDC's recently released "China's wearable device market quarterly tracking report, third quarter of 2017" shows that in the third quarter of 2017, China's wearable device market shipments were 12.88 million units, an increase of 18.7%. The base wearables (wearable devices that do not support third-party applications) increased by 6.7% year-on-year; the smart wearables grew by 264.8% year-on-year, most of which came from the rapid development of the 4G children's watch market.

Wearable Device Q3 Report: China shipped 12.88 million units, a year-on-year increase of 18.7%

In this quarter's market rankings, although Xiaomi has declined in both shipments and market share, it still maintains its number one position in the market. Its main product, Xiaomi Bracelet, is waiting for new products to drive the next round of growth. With its sports bracelet, B3 bracelet youth version and glory bracelet series, Huawei has successfully ranked second in the rankings. BBK's small genius 4G children's watches began mass shipments this quarter, and total shipments were basically flat compared to last year. Qihoo 360 successfully switched its children's watch SE and 5 series products to SE SE and 6 series respectively, and its growth momentum is stable, ranking fourth. Dedicated to the market promotion, the fans' economic pull and the demand for large channels have rebounded.

The performance of bracelet products in the wearable device market is particularly noteworthy, and most bracelet products are basic wearable devices. After experiencing rapid growth in 2016, the Chinese bracelet market has seen a steady increase in market size in 2017. According to the report, China's bracelet market in the third quarter of 2017 was 6.46 million units, an increase of 13.4% year-on-year. This year's growth rate is the fastest. With the launch of Huawei and its brand glory series bracelets, the bracelet market will usher in a new round of consumer upgrades, with three trends:

Consumption upgrade will lead a new round of average unit price increase

In 2016, with the smooth switch of Xiaomi bracelet to 2nd generation and Huawei B3 bracelet in the high-end market, the average unit price of the bracelet market increased from 20 US dollars to 25 US dollars (excluding tax). In 2017, the momentum of consumption upgrade continued, and the average unit price increased from US$25 at the beginning of the year to US$30 (excluding tax). Product upgrades drive prices up, mainstream manufacturers benefit from the strong pull of the brand effect, will continue to dominate the market, and have a significant impact on small and medium-sized bracelet manufacturers.

Design will have a greater impact on consumer preferences

Under the current situation that the bracelet products are gradually popularized and the functional configurations are converging, consumers are more concerned about the design in the process of choosing to purchase. This has prompted more manufacturers to enhance the fashion elements through iterative R&D through the use of curved screens, color screens, and replacement of wristbands. While highlighting the product and brand personality, it also hopes to add wear highlights to consumers.

Payment function will gradually appear in the needs of daily wear

Although a large number of bracelet products on the market currently use sports and other related functions as promotional points, the bracelet is still widely regarded as a daily wear product. With the popularity of cashless payments, the usage and potential demand for NFC-based payment functions in everyday wear has gradually increased. In addition, NFC technology also makes the bracelet play an important role in network connections such as smart office and smart community.

Pan Xuefei, IDC China market analyst, believes: "A new round of consumer upgrades in the bracelet market has begun. Increasing the added value of products, such as adding fashion elements, docking related services, and strengthening daily convenience functions, will further promote the growth of the bracelet market. At the same time, how to optimize the user experience and improve the stickiness under the current technical conditions will also become a key point in winning market share in this round of competition."

PV Accessory

Pv Bracket,Pv Support Bracket,Pv Panel Mounting Brackets,Solar Pv Mounting Brackets

Sowell Electric CO., LTD. , https://www.sowellsolar.com