From March 8th to March 11th, 2018, AWE (China Home Appliances and Consumer Electronics Expo), one of the three major home appliances exhibitions in the world, was held at the Shanghai New International Expo Center. Last year's AWE, Vitamix released a new S55, and sent 30,000 cups of freshly squeezed drinks on the spot. The media rated it as “the food must visit the boothâ€. What are the highlights of Vitamix, which is still popular this year?
The stylish atmosphere of the booth highlights the unique charm of high-end brands
Vitamix's booth is located in the 2F61 of the E2 pavilion, which lasted the red and black main color of last year, but the design is more fashionable, higher-end atmosphere, exquisite operation bar, comfortable leisure and reception area, patchwork product display area, full style At the same time, Vitamix is ​​the unique charm of the high-end food machine brand.
The brand history wall records the big events of Vitamix since its birth in 1921. Since the launch of the first cooking machine in 1937, Vitamix has been on the road of specializing in cooking machines for 80 years. It is this profession and Focusing on making Vitamix one of the most popular high-end cooking machine brands in the world, it is sold in more than 140 countries and regions around the world. It is favored by many famous restaurants in the world such as Starbucks and Haagen-Dazs, as well as Michelin chefs.
Vitamix full line of products debut, E series new product debut
This year's AWE, Vitamix product lineup can be said to be very powerful, in addition to S30, S55, TNC5200, PRO500, PRO750 and other Chinese hot models debut, Vitamix has brought two new products E310, E320, these two new products The function is similar to that of the TNC5200, but the cup is replaced by a wide cup. The E310 is a 1.4L wide cup and the E320 is a 2L wide cup. It is more compact and easy to store. In the gear position, the TNC5200's 10-speed shift design is continued, but the low speed is low. The file is replaced by a pulse file, which makes it easier for the user to control the different thickness of the food, adding flexibility and creativity. For consumers, the good news is that the price of the E series will be more intimate than the TNC5200.
It is worth mentioning that a batch of antique cooking machines from the last century that witnessed the development history of Vitamix in the past 100 years were also exhibited in this exhibition, attracting many participants to stop. One of the oldest is the Mark 20, which was born in 1949. It has a history of 69 years. Due to its advanced technology and exquisite design, it has been popular since its launch.
Colorful foods take turns, Vitamix versatility is praised
This year's AWE, Vitamix, has worked hard on food. Last year, it was based on drinks. This year, it can be said to be colorful. You don't have to get out of AWE, you can taste pure natural health drinks such as green light energy soup, dragon fruit milkshake, homemade fresh strawberry jam, and mango ice cream comparable to Haagen-Dazs on the Vitamix stand, just like Starbucks. A espresso of espresso and a hurricane cake that does not lose to the bakery.
The versatility of the Vitamix made the audience at the show amazed. It's hard to imagine that these tricks were made on-site by Vitamix dietitians using a Vitamix machine, subverting the public's traditional perception that “the cooking machine is used to squeeze juiceâ€. In addition to juice, ice cream, coffee, sauces, and jams, Vitamix can also be used to stir up meat, whipped cream, chopped vegetables, and noodles, making cocktails, complementary foods, and more. In fact, a Vitamix cooking machine is equivalent to a juicer + juice machine + ice cream machine + grinder + complementary food machine, a multi-purpose machine, the use value is higher. It does not need to filter the slag, preserve food nutrition, and has a self-cleaning function for 1 minute, which is more convenient without washing and disassembling.
Gourmet events continue, cooking big cafes on-site competition
This year's AWE has a lot of delicious dishes to taste, as well as a wonderful food PK. In addition to the Chinese and Western food PK, there are also competitions among the eight gourmet chefs recruited from the Vitamix user group. They made a variety of creative cuisines on the spot using the Vitamix cooking mechanism, allowing the audience to experience what is called “Vitamixâ€. There is an infinite variety of food possibilities." Vitamix is ​​popular with so many gourmets and food lovers, thanks to its powerful food handling and unparalleled detail.
Health experts speak on the spot and teach food and nutrition knowledge
This time, AWE, Vitamix also specially invited Chinese-born health expert Kimberly (Xia Yuting) from Australia to the exhibition site to teach women health diet, as well as office workers health conditioning cheats, and teach everyone to know their physique. Attracted a lot of participants to stop listening. It is reported that Kimberly has been studying diet. He has been in China for 16 years. He is deeply influenced by the culture of Chinese medicine. The recipes she developed incorporate many Chinese elements and introduce many recipes suitable for Chinese human body. At the same time, she is also a loyal user of Vitamix.
Vitamix Global Vice President of Sales of Household Products, I hope that Vitamix will enter China's thousands of households.
Michele, vice president of sales of Vitamix global household products, and Liu Jing, executive general manager of Hunan Keyunda Intelligent Technology Co., Ltd., also attended the event, and accepted interviews from many media such as Pacific Internet and Global Network. Michel said: "We are very optimistic about the Chinese market. In 2018, we will give more investment and support to the Chinese market, let Vitamix enter the millions of households in China, and let the products get more recognition from Chinese families."
Vice President, Global Sales of Vitamix, Home Products
As a brand with a history of nearly 100 years, Vitamix has been advocating the concept of full-food nutrition since its launch of the food machine, bringing nutrition and vitality to consumers around the world. I believe that this exhibition will let more dealers and consumers know more about Vitamix's brand history and the powerful performance of the products.
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