On the 21st and 22nd of 2017, the 2017 High-tech LED Annual Meeting and Golden Globe Awards Ceremony hosted by Gaogong LED was held in Shenzhen Baoan Dunhill International Grand Prix with the theme of “The smoke is gradually eliminating the soft power and the deep integration and tapping the new opportunitiesâ€. The hotel is grandly held.
As the annual year-end event of the LED industry chain, 2017 High-tech LED Annual Meeting will once again bring together domestic and foreign business leaders, and in-depth 400+ industry elites to analyze global industry opportunities and risks, and comprehensively look forward to technology, market, capital, and structure. The trend of the trend is to seek the “decision†of China and the global LED lighting industry in the next three years.
On December 22nd, at the closing ceremony of the “Deep Integration of New Patterns and Strategic Opportunities†titled by Hongli Zhihui, Li Jundong, the general manager of Hongli Zhihui, published the theme entitled “The Opportunities and Challenges of LED Enterprises†Speech.
Li Jundong, general manager of Hongli Zhihui
In the first half of this year, the packaging factory launched a wave of price hikes, and the profit of the chip factory was skyrocketing. In the second half of the year, the price has a new round of fluctuations, and the supply of chips is getting more and more. Does it mean that the market is not good? Mr. Li Jundong believes that this is mainly because the production capacity of enterprises is constantly increasing.
In fact, as early as 2003, the entire LED industry has just emerged. By 2010, China has accounted for 10% of the entire industry chain. This year, China’s share has increased to 34%. Li Jundong said that by 2020, the scale of the entire LED market is expected to exceed 460 billion, of which, in 2025, the penetration rate of the general lighting market will reach 80%, and the localization rate of core components will reach 95%.
Why can China's enterprise core devices account for 95%? Li Jundong believes that there are several reasons:
First, the gap in technology is getting smaller and smaller. Take 2835 as an example, many companies are doing it, but it is difficult to determine the quality of each company's products;
Second, the resources of the chip industry chain, almost the global chip industry expansion is in China. The same is true for packaging, and China's packaging plants are expanding production;
Third, demand in the Southeast Asian market increased.
Li Jundong mentioned that the low- and medium-power LEDs in the international market are gradually turning to Chinese OEMs. Except for OSRAM, other factories are located in China. Why is it in China? Cook said, "China's technology is very high, the Chinese factory has a good professionalism"; there are Chinese people, hardworking and self-pressurizing.
Another major factor is that Nanchang, Yiwu and other places will become an important LED industry base in the country. Nanchang is one of the largest LED production bases of Hongli Zhihui. Honglizhi has a combined output of 5000 KK/month, mainly concentrated in several fields, the Pearl River Delta, the Yangtze River Delta, the Lancang region and the Bohai Rim region.
However, in recent years, with the gradual weakening of China's manufacturing advantages, many companies have set up factories overseas, but there is still a long way to go before the LED industry moves out of China. The only disadvantage of China is that the disappearance of the demographic dividend leads to an increase in labor costs. Li Jundong believes that as long as the industry is deeply cultivated, the industrial chain will be completed, and intelligent manufacturing will make up for the increase in labor costs.
The other is the release of capacity. Domestic growth is still relatively stable. We look at this growth rate. The growth rate from 2015 to 2016 is about 8%, and the industry growth rate in 2016-2017 is 15%. although. The profit rate of enterprises is declining, but the industry as a whole is still growing steadily, and there may not be a real arrival in winter.
In addition, Li Jundong also said that domestic enterprises are currently facing some problems, such as the increase in the US market, but the layout of patents of international manufacturers has already been laid out in advance, which is increasingly demanding for us, and domestic companies directly export. There will be some scruples. However, since the second half of the year, the international manufacturers' patent products have not changed much from the domestic price or the quality, which has put a lot of pressure on the domestic enterprises themselves.
What should I do? Cost-effective products. In the field of no technical barriers, especially automated large-scale mass production, only cost-effective, and of course high value-added, such as UV, infrared and so on. Then go out and develop the international market. The thresholds of the international market are different, and domestic companies face problems in certification and patents that need to be resolved.
"In short, there are many opportunities. In 2025, the core device production rate will reach 95%. The domestic LED device production base is becoming more and more centralized, and the LED enterprise is becoming more and more prominent. The LED industry has entered the stage of product upgrading and diversification. Opportunities and challenges coexist, Hongli Zhihui is determined to do the dual-main development of LED+ car networking.†Li Jundong finally mentioned.
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