In recent years, with the improvement of the quality of life of the people, the New Year's festival is no longer limited to reunion at home or to visit relatives. More entertainment and leisure methods are available for everyone to choose. The first to go to the public is undoubtedly a movie.
From the highs and widows of the decade ago to the contending of today's 100 schools, the Chinese film industry's box office performance on holidays has been advancing by leaps and bounds. This not only ignited the high enthusiasm of the upstream and downstream of the film industry, but also allowed many technology giants to compete for layout, and further promoted the carnival of the film market with "black technology." New technologies such as 3D, IMAX, and giant screens are emerging one after another. Even the popular VR movie concept in the past two years was officially launched in Beijing in mid-2017.
Nowadays is the mainstream market for 3D movies. What kind of black technology is included in the VR movie as a latecomer? What innovations can you bring to the movie? What impact will it bring to the film market?
3D movies: the domestic market is high and low
The film is a dream factory for human beings and a frontier for the development of science and technology. For example, artificial intelligence, AI housekeeper Jarvis, as early as the 1960s, with Iron Man appeared in the Marvel universe, first moved into the big screen in 2008; until now we can still see it and Iron Man in the Marvel movie Laughing and laughing. But unfortunately, in our real life, we still have not succeeded in creating artificial intelligence programs such as Jarvis that have amazing learning ability.
There are many similar examples, convenient unmanned driving, constant energy conservation, harmonious human-machine world, and unlimited life continuity. These are the bold imaginations of the future development of science and technology through movies.
The first film technology to present the outline of future technology is 3D movies. Its principle is to superimpose two images caused by poor human eye vision (that is, the distance between left and right eyes is 8cm) to produce a three-dimensional effect. When the audience wears stereo glasses, they can see objects flying from the screen. come out".
From 2008 to today, 3D movies have spent a brilliant "Golden Decade" in China. China's 3D movie market has become the second largest in the world, and its growth rate can be described as a thousand miles. Unfortunately, domestic 3D movies are still immature. On the one hand, they can't really compete with Hollywood 3D effects on the one hand. On the other hand, the creation of quick success is not uncommon. The domestic 3D movies are almost in the market. Domestic 3D movies have not been able to get rid of the "running with the run" status, and most of the box office has contributed to the introduction of foreign films.
VR movie: shouldering an unfinished mission
Until the emergence of VR movies, the Chinese film industry finally opened a new window.
VR movies, virtual reality movies, use computer systems and sensor technology to generate three-dimensional environments, creating a new way of human-computer interaction, simulating human visual, auditory, tactile and other sensory functions, enabling people to immerse themselves in virtual realms. . From the box office data in recent years, the movie viewers are getting younger and younger, and they are more receptive to new things. VR movies are likely to take 3D movies and become another "killer" in the movie box office. mission.
For the film industry, VR technology brings not only the impact of the picture, but also a new look and feel experience and media art. Always in the movie plot, this is the most intuitive experience for VR movies. When you watch a VR movie, the audience is no longer the audience, but the characters in the movie plot; the foot is no longer the floor of the theater, but the vast sea of ​​stars or the flying sand; even you can freely explore the surrounding environment, yourself When a movie protagonist.
At present, foreign traditional film studios and technology giants have been laid out. The 20th Century Fox, Warner Bros., Paramount, Sony, Universal Pictures and Disney "Fiber Six" heads have launched their own VR film and television products, Oculus Google and Samsung have also built their own VR video platform, and it is only a matter of time before going all out to VR movies.
In China, the development of VR movies has not been slow. In the past, there were two VR movie content productions by Jia Zhangke and Zhang Yimou. After that, three domestic VR images were finalized in the 2017 Venice Film Festival VR film competition unit, and Gome’s world’s first professional VR cinema opened in Beijing, Wanda In the United States, the VR film theater was built. The Chinese VR film industry started from the same starting line with foreign countries and gradually gained the lead.
Shortlisted for the three domestic VR films at the Venice Film Festival 2017
(Source: Official Poster)
Image source: Gome official micro
Cold thinking of VR movies
Under the circumstance of capital, the slogan of "VR Year" has been continued for three years, and VR movies have thus gained a unique development advantage, which is in line with the development of the VR industry. However, after the second half of 2017, the VR industry quickly “reduced†and VR movies entered the cold thinking stage.
The first is the transformation of film content. VR movies bring a sense of novelty to the audience, but it is a "disaster" for the producers. In the panoramic environment, the basic concept of the film "frame" no longer exists, and the director can no longer dominate the plot and narrative as before. This has led to today's VR movies being more like promotional films or experiencing images. The audience would rather explore themselves and not watch the story. Therefore, in a highly open and free environment, how to attract viewers into the storyline is crucial for VR movies.
Second is the limitation of equipment. As the saying goes, "Good horses are equipped with good saddles", VR movies still face expensive problems, low-end hardware experience is poor, and high-end hardware consumption is unconditional. Therefore, before the short-term VR cost is still unresolved, VR movies are bound to be seen by a small number of people. These small people are either geeks or deep users of the second dimension. To sum up, their biggest feature is the “RMB playerâ€, which can afford VR equipment and is willing to spend a lot of money on film and television entertainment.
Finally, the dilemma of shooting technology. Compared with the traditional film's sea shooting tactics, the VR game's computer three-dimensional design, VR movie production process is more cumbersome and more expensive. At the most basic point, in the 360° movie environment, how to hide the equipment, lights and staff, do not appear in the lens, change it, this is not a simple problem.
The film industry has always been side by side with technology, and the future of VR movies will not be changed. It is expected that it will take at least five years for VR movies to fully enter our lives. If you want to be early adopters, you can also go to the VR Cinema experience during this Spring Festival.
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