According to the Nikkei Chinese Network, Matsushita will use the vegetable factory in China to produce and sell vegetables with high added value from March 2018. The lettuce will be cultivated in the Suzhou factory, and it will be sold in about 30 stores in Suzhou and Shanghai.
In China, consumers are increasingly focusing on food safety. Panasonic will sell in the growing Chinese market with production management in place and easy tracking of the cultivation process.
Since 2016, Panasonic has been operating a vegetable factory in the Suzhou subsidiary that manufactures electronic component manufacturing equipment. In the future, we will increase production to three times the current level, reach a monthly output of 9 tons, and officially put into production, and operate 1,000 square meters of facilities at full capacity.
The price is expected to be about 2 to 2.5 times that of local companies. In the future, I have been selling in AEON and Izumi, and I am planning to expand sales to local businesses, expand sales to Chinese people, and conduct business in other regions.
Panasonic's vegetable factory uses light-emitting diodes (LEDs) to adjust the amount of light. Ensure a certain temperature, humidity and carbon dioxide concentration, and cultivate vegetables rich in nutrients such as β-carotene throughout the year.
The processed salad will have a high nutritional value and safety, and will be provided to restaurants and the like. Panasonic will also work with local e-commerce companies. Not only sell vegetables, but also discuss related equipment for selling vegetable factories.
In China, consumers' awareness of food safety has gradually increased due to problems such as the large use of pesticides. Therefore, attention to vegetable factories is also increasing, starting from around 2010 and starting to build in various places.
Initially, the vegetable factory was positioned as a cutting-edge technology display window for the government and enterprises. Because of the government subsidies, various companies have set foot in the market. The scale of the vegetable factory has gradually expanded. It is reported that there are even factories with a scale exceeding Japan, with an area of ​​9,000 square meters and a monthly output of 45 tons.
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