As a new fashion and practical water appliance, people enter the family, the track of water purifier development in the country is also the same as the globalization of goods, but the water purifier enters China relatively late, starting a little late, in the development degree can not catch up with these globalization Commodities, but the final form will still be the same, because they are the fundamental problem to solve people's lives, and in what direction will the water purifier develop in the future?
Nowadays, people's economic consumption has increased, and the national economy has risen rapidly. In addition to refrigerators, air conditioners, washing machines, televisions, computers, water heaters and other daily necessities, people's preference for water purifiers is getting higher and higher. Many people think that families are lacking. The water purifier is incomplete, serious water pollution, and the secondary pollution of tap water makes people more and more inseparable from the water purifier. The water purifier is used as a new fashion and practical water appliance to enter the households. The track of domestic development is also the same as that of globalized goods. It is only that the water purifier enters China relatively late. It starts a little late and cannot catch up with these globalized products in the degree of development, but the final form will still be the same, because they are all solving people's lives. The fundamental question, to what extent has the water purifier developed in China? In what direction will the water purifier develop in the future?
1. Internal cultivation of water purifier brand
The leaders of water purification enterprises understand a simple truth. The fierce competition in various industries is trying to improve the operational effect of the water purifier brand. The same shape products have different costs due to different productivity. This gap can even be increased. Times, more and more leaders know that high-effect enterprises are more competitive, and they all begin to pay attention to the refined management within the enterprise, mainly in the production management and marketing system improvement, especially the enterprise-to-network promotion and brand building. Paying attention to it, the Internet has become more and more influential to the people. People can't live without the Internet. In the era of e-commerce in the 21st century, modern R&D, production, and sales companies lose their network brand construction and sales. Then it can be expected that such enterprises will soon face this failure.
2. Water purifier brand mature after-sales service system construction
The water purifier is different from other household appliances, but it is not finished selling, but also because the customer needs to replace the filter element with the purchased water purifier for a long time, and the water purifier manufacturer must promptly solve the problem of the water purifier product failure, the customer You can replace the filter element yourself, but the water purifier installation, the problem of failure may not be solved, so the service problem of the water purifier manufacturers after sale is particularly important. Various water purifier manufacturers are striving to establish a mature after-sales service system. At present, the problems of after-sales service are mainly handed over to the local water purifier agents. The manufacturers' after-sales technical training for the specialty stores and agents has become the industry. Hot spots, it can be imagined that the reputation of after-sales service will determine to a certain extent whether the water purifier brand can go further.
3. Water purifier technology is gradually maturing
In the past two decades, the water purifier industry can be said to be expanding in quantity and emulating the stage of technological development in advanced countries. Nowadays, with the rapid growth of the country, the national level of consumption has improved, and the domestic market has huge demand. Under the transfer of the international water purifier industry, the water purifier industry has entered the stage of growth with product quality and product quantity. At this time, domestic water purifiers have entered the brand building, and water purifier products have also begun. There is a change from Chinese manufacturing to creation, just like the high-impact beauty in the electrical appliance is known as the first brand across industries. Lawrence water purifier is known as the first brand of professional water purifier, etc. The global market for water purification products earns more money and agents get more profit.
4. Cross-industry joins the water purifier market competition
Many companies that originally produced other products have joined the water purifier industry in production and sales. Just like Midea, Haier, Jiuyang, etc. are the first batch of inter-banks to enter the water purification industry to grab cakes. Many home appliance industries are planning to enter the water purifier industry. Where, where to make money to drill, this is the commonality of the business, but the water purifier across the line is not necessarily the best. After all, it is not focused on the water purification industry. Its water purification technology does not focus on the advanced brand of the water purifier industry, product quality. The water purification effect is not so good, and the Swiss Lawrence water purifier focuses on the water purification industry for more than 80 years, and has the leading water purification technology in the industry.
5. Differentiation is the future
According to statistics, there are more than 5,000 brand manufacturers in China. “Ultrafiltration, reverse osmosis and ion exchange technology†almost cover the core technology of water treatment technology, how to shape differentiated products and differentiated images. It has become the research direction of each water purifier manufacturer. Lawrence water purifier has one of the industry's top water purifier technologies and is also developing in a higher direction. Lawrence is the main representative of technology flow and service flow, and the United States Suning is the main force of channel flow, and they are focusing on the improvement of quantity. In terms of image differentiation, Lawrence hired international superstar Zhang Ziyi as the image spokesperson, combined with Zhang Ziyi's image to convey the concept of healthy drinking water to consumers, while at the same time satisfying the needs of consumers in terms of product structure and function, creating products with great ingenuity and getting many consumers. And the dealer's approval.
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