Electronic enthusiasts early eight: On August 23, China Telecom (microblogging) released the first half of the financial report, so the three major operators' mid-year financial report was disclosed. It can be seen from the financial report that the three major operators are fighting the traffic market through price wars and striving for more users. This has led to a continuous decrease in the price of unit traffic, which is a good thing for consumers.
At present, the number of mobile operators of the three major operators has reached 1.366 billion, of which 4G users have reached 885 million. The market has become saturated and the competition is more intense. Under such a situation, China Unicom's recently announced hybrid reform program has become a hot spot in the market. When the Internet giant enters the operator, what kind of "chemical reaction" will happen in the future. In addition to the already established traffic card cooperation, the future is worth looking forward to in the field of big data and Internet of Things, but the road to convergence will be long.
GuideSince entering the downtrend channel in 2013, the three major operators have collectively realized the double growth of revenue and profit for the first time, and it seems to return to the upward channel. But in fact, starting from the end of 2016, the new round of price wars of the three major operators has officially started.
At noon on August 23, China Telecom released its half-year financial report for 2017. The main business income was 165.847 billion yuan, a year-on-year increase of 6.8%, and the net profit was 12.537 billion yuan, a year-on-year increase of 7.4%. In the first half of the year, China Telecom's 4G subscribers reached 152 million, and the number of broadband subscribers reached 128 million.
So far, the three major telecom operators in China have released their financial results for the first half of 2017. According to previous financial report data, in the first half of 2017, China Mobile (microblogging) main business income of 347.95 billion yuan, an increase of 6.9%, net profit of 62.675 billion yuan, an increase of 3.5%, 4G users reached 594 million. China Unicom (Weibo) Hong Kong stocks financial report shows that the main business income in the first half of 2017 was 124.11 billion yuan, a year-on-year increase of 3.2%, net profit of 2.415 billion yuan, an increase of 68.9%, 4G users of 138.8 million.
In the first half of 2017, the three major operators realized a total revenue of 637.9 billion yuan, a year-on-year increase of 6.7%; a total profit of 66.3 billion yuan, an increase of 5%. It should be pointed out that China Mobile's revenue accounted for 54.55% of the overall market, but the profit contribution ratio was as high as 94.47%.
Since entering the downtrend channel in 2013, the three major operators have collectively realized the double growth of revenue and profit for the first time, and it seems to return to the upward channel. But in fact, starting from the end of 2016, the new round of price wars of the three major operators has officially started.
China Unicom becomes a price killerIn the first half of 2017, the total number of mobile phone users in China reached 1,365.8 million, and China Mobile accounted for 63.44%. In the 4G market, the number of 4G subscribers of Telecom, Mobile and China Unicom reached 152 million, 594 million and 138.8 million respectively. The total number of 4G users was 884.8 million, of which China Mobile accounted for 67%. In the 4G era, China Mobile's market share has further increased.
However, it should be pointed out that this is the first time that China Mobile's 4G subscribers have fallen below 70%. After nearly two years of fierce competition, China Mobile's share in the 4G market is slowly declining. In the first half of 2016, China Mobile accounted for 429 million users, accounting for 72.5% of the total 724 million 4G market. At the end of 2016, this ratio was 70.2%.
The main competition comes from China Unicom, which has always been the "most vulnerable". In the first half of 2017, China Unicom's 4G subscribers increased by 91.7% year-on-year. In the same period, the year-on-year growth rates of telecom and mobile 4G subscribers were 68.7% and 38.5% respectively.
After the issuance of 4G licenses at the end of 2013, China Unicom began to enter the downtrend channel due to strategic mistakes, and the number of users, revenue and profits all showed a downward trend. However, at the end of 2015, Wang Unichu, the new chairman of China Unicom, began to significantly adjust China Unicom's strategy, shifting network construction investment from 3G to 4G and quickly completing the number of 4G base stations.
At the beginning of 2016, China Unicom launched a strategic cooperation with China Telecom, and cooperated in five areas, including building and sharing, promoting the “full Netcom†standard and cooperation and innovation of the terminal, and uniting the strength of both parties and mobile competition. After one year of adjustment, the scale of the terminal and base station networks of Telecom and China Unicom can be equal to that of China Mobile, and the entire Netcom has become an international standard, which has enabled Telecom and China Unicom to get rid of the shortcomings of 4G terminals. The battle for the two card slots, the two can develop the second card slot of China Mobile mobile phone users into their own new users.
Since the end of 2016, China Unicom has successively launched “customized mobile phone cards†with Tencent, Alibaba, Baidu, Jingdong, Sina, ICBC, Hungry, Youku, Didi and other financial and Internet companies. It is sold at market prices and most of them have a directional free flow function. Take the Tencent King card as an example. The card is rented for 9 yuan per month. The application is free of traffic charges for Tencent applications, and the remaining traffic is charged at 2 yuan/G. Such businesses quickly seized the new market of the three major operators.
According to China Unicom, Tencent Wangka has contributed more than 20 million new users in half a year. In the same period, Alibaba's cooperative mobile phone card contributed more than 5 million users. At present, there are hundreds of such customized cards launched by China Unicom. A number of Unicom people also told reporters: "Wangka has become the main force of new users, the traditional channels are declining, mainly relying on Wangka to support the data."
However, such cooperative mobile phone cards essentially attract consumers through extremely low tariffs, and the direct impact is the rapid decline in prices. In the first half of 2017, China Unicom's 4G subscriber ARPU (user monthly consumption) value was 66.5 yuan, compared with 81.3 yuan in the same period last year.
Moreover, Unicom's unit price is also rapidly declining. According to the financial report data, in the first half of 2016, China Unicom users used a total of 595.2 billion MB of traffic, generating revenue of 34.91 billion yuan, and the unit price of the traffic was 58.65 yuan / GB. However, in the first half of 2017, China Unicom's user traffic totaled 2.5333 billion MB, an increase of 326%, revenue of 42.9 billion yuan, revenue growth of 22.9%, and traffic unit price dropped to 16.93 yuan / GB, a decrease of 71%. At the same time, the per capita traffic of China Unicom's 4G users also rose from 1.2GB/month to 3.3GB/month.
Zero-sum game in the whole industry"China Unicom has always said that it wants to resist the price war of its opponents, but it always becomes the price killer first." A person from China Mobile ridiculed, "If the price war is a dozen, no one can stop."
At the end of 2016, China Telecom launched a “Golden Card†at the same time as launching multiple Internet customized mobile phone cards. The mobile phone card has unlimited traffic, and the user enjoys 4G network speed in the first 2GB traffic. After that, the network speed drops to 3G, but the traffic is not limited. . China Telecom said in its earnings report that this type of traffic card has more than 4 million new users per month. In the first half of the year, China Telecom's 4G subscribers posted a net increase of 5 million per month.
China Mobile has launched a "task watching" video card, which can enjoy 30GB of video traffic for 24 yuan, covering the mainstream video platform. At the same time, in order to prevent the loss of old users, mobile to the old users to let me enjoy half-year package activities, 60 yuan can buy 6GB of arbitrary traffic. Under normal circumstances, the mobile 1GB traffic exceeds 40 yuan.
A large number of low-cost businesses have come out, which directly caused the average traffic tariff to decline. China Mobile's financial report showed that the ARPU value of 4G users dropped to 71 yuan from 80 yuan in the same period last year, and the unit price of traffic dropped from 59 yuan/GB to 38 yuan/GB.
China Telecom's ARPU value dropped from 75.5 yuan to 67.2 yuan. However, industry insiders told 21st Century Business Herald: "Although China Telecom has a lot of unlimited traffic users, such cards have too high a rate limit for traffic, which has killed users' enthusiasm for using traffic, so user DOU (monthly traffic) The amount of use is not high." Since the end of 2016, China Telecom's 4G user DOU has only increased from 1G to 1.4G, which is the same as China Mobile.
However, the price killer is not only Unicom. In the homogenous telecom market, price is the most advantageous weapon for the disadvantaged.
In the broadband market, China Mobile is also the initiator of the price war. Since 2015, China Mobile has invested a large amount of funds to build a fiber-optic network nationwide, and launched broadband products far below the price of Telecom and China Unicom to seize new subscribers. In most regions, mobile broadband prices are lower than 50%.
In the first half of 2017, the number of mobile broadband users in China reached 94 million, accounting for 31.2% of the total broadband users of the three major operators, surpassing China Unicom for the first time, accounting for 25.8%. The mobile broadband ARPU value increased from 33.4 yuan to 34.9 yuan, but Unicom's ARPU value dropped from 51 yuan to 47 yuan, and telecommunications dropped from 56 yuan to 52 yuan. In addition, in the private line access and IDC market, China Mobile also cuts in at low prices to seize the telecommunications and Unicom market. In the first half of 2017, China Mobile maintained a 38% and 97% market growth rate in these two markets. China Unicom is basically flat.
The above-mentioned insiders analyzed: "A price war will often stop, and then, ARPU and unit price will continue to decline. This ultra-low tariff, unlimited traffic package is likely to be launched for old users, and three carriers are zero. And the game. Most consumers benefit, but the operator's market is even more tiring, and it is necessary to attract consumers to use more traffic in order to maintain growth."
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